Saturday, September 7, 2019
Define the concepts of altruism Essay Example for Free
Define the concepts of altruism Essay Altruism is defined as a selfless concern or act for the welfare and good of others. An altruistic person is not motivated to do good because of reward or duty. A purely altruistic person gives without thought to benefits, reward or recognition.            Autonomy in the general sense is an individuals capacity to make rational decisions without coercion from any quarter. In the moral sense, autonomy is the basis of a persons moral responsibility for his actions.            Human dignity refers to a persons state of integrity, righteousness and virtue.  In another perspective, human dignity means the intrinsic right of people to be accorded unconditional respect without regard for his gender, race, status, and political inclinations.            Integrity is a concept that refers to a persons consistency in doing things and in his principles. People with integrity behave in accordance with their beliefs and value system.            Social justice is an application, rather than administration, of justice in every part of society. When there is social justice, every member of society is fairly and equitably treated and receives his fair share of societal benefits. Describe how each value impacts the practice of a professional nurse. A professional nurse should have an intrinsic need to help without thought for reward. By applying altruism to the practice, the nurse becomes a better care giver who truly cares for the well-being of the patient.            Autonomy impacts the professional nurse in the sense that he is responsible for the life of his patients. He has to be alert and careful in performing his tasks because it is his moral obligation to make sure the patients life is not endangered because of errors. The nurse must be competent in assessing and performing patient care using knowledge and professional expertise.            Human dignity affects a professional nurse since he has to respect his patients no matter who he is. In other words, the nurse cannot discriminate against any patient.            In the nursing profession, a nurse with integrity acts and performs his duties in accordance to standards and ethics and he does not falter in his duties.            Social justice requires the professional nurse to do his service to every member of society. In the same manner, the nurse is required to treat all of his patients fairly and equitably as members of community. Discuss how student demonstrates values listed above.            A student must study nursing not because of the perceived financial rewards or job security in the future. He must study nursing because it his greatest desire to do good.            Autonomy is shown by a student when he shows responsibility for his studies. He does not let his peers pressure him into doing activities that are not considered moral and legal.            Human dignity is demonstrated by a student when he shows respect for all of his classmates, teachers, and other people he comes in contact with. He does not entertain thoughts of being socially better or inferior to anyone.            A student of integrity does his coursework consistently and responsibly. He does not cut classes and does not perform half-heartedly in class.            Social justice is applicable to a student by not hindering other students to have the privilege of education. This could mean, refraining from bullying acts and other acts of aggression towards other students. References Morgan, S.H. (2007, September 27). The Forces of Magnetism: Core Characteristics to Achieve            Magnet Recognition. Medscape Online. Retrieved September 26, 2008, from            http://www.medscape.com/viewarticle/562944?src=rss Nermin, E., Altun, I. (1998). Professional and Personal Values of Nursing in Turkey. Eubios            Journal of Asian and International Bioethics, 8, 72-75. National University. (2008). Professional Nursing Values. Retrieved September 26, 2008, from            http://www.nu.edu/LIBRARY/Reserve/nsg310.html
Friday, September 6, 2019
Carmen Marinache Essay Example for Free
Carmen Marinache Essay Assuming complex businesses in which company is part of: organising logistics operations ( railway transportation from station of departure to station of destination, reception of wagons at final station of destination, unloading the cargo from wagons and loading it into trucks / handling, delivery up to the client’s terminal); organising special transports such as munitions transportation in transit via Romania; organising cargo exports from Romania with guard protection on route; organising oversized transportation, export from Romania to different countries, which implies: obtaining loading drawing from an authorised company, obtaining approval for transportation from the railways and infrastructure, issuing CIM railway bills, coordinating the transport with foreign railways on traffic and obtaining all necessary traffic permission by keeping in touch with all our external partners, solving problems that might occur while transportation is performed; organising exports from Romania to different countries from exCIS in special SZD wagons (wagons from CIS countries), obtaining all traffic permissions, keeping in contact with clients and partners for a prompt solving of all difficult situations; organising transportation of wagons on their own wheels as well as of locomotives; participating to organisation of multimodal traffic Ex: cargo coming by vessel, unloading directly or indirectly to wagons and customs clearance through a sister company specialised in port in such kind of operations), railway trans portation up to one station in Europe, unloading of cargo and delivery by trucks to consignee, etc. ? Keeping in contact with Accounting and Financial Dept. in order to mutually solve problems related to the financial part of the business; ? Based on the information received from the Controlling Dept. , analysing and proposing to the Executive Manager personal evaluation for personnel; ? Monthly analysing the activity of the Railway Dept. calculating estimated operational profit, calculating the total tonnage, presenting the situations to Executive Director; ? Contacting and visiting potential clients; ? Taking part to set up of transport and freight forwarding contracts with Romanian and foreign clients/partners ; ? Representing the company within international exhibitions and fairs, in Romania and abroad, to Express Interfracht Holding own stand, and within conferences having as topic the improvement of railway transportation; ? Issuing the documentation of company presentation and representing the company within different tenders opened by big production companies in Romania, in o rder to choose logistic supplier.
Thursday, September 5, 2019
How Ethics affect a Nurses role in Euthanasia
How Ethics affect a Nurses role in Euthanasia Euthanasia is an emerging argument seen all over the world. In this argument includes the role of the nurse and the four ethics the nurse is to abide by, justice, beneficence, autonomy and non-maleficence. This paper will explore how these four ethics can play a part in how the nurse may feel about the idea of euthanasia, and how these four ethics can play a part in the deciding factor of whether euthanasia of humans is something that should be carried out or not, regardless of persons physical health. It will examine which ethical principles is the argument for or against euthanasia, is the involvement of the nurse ethically justified, and if so, can it be considered good nursing care? The practice of nursing has long had a high regard for, and treasuring, of life. If it is the job of the nurses to save and protect lives, then how can the consideration of euthanasia fit into nursing practice? Many consider helping a person to find peace and to gain some control over their death as a means of treasuring life. It provides the person with the chance to die in a dignified manner, and to not suffer. The nurse infarcts four moral codes into everyday practice; respect for autonomy, non maleficence, beneficence and justice. These moral codes are brought into light exponentially when the request for euthanasia has been made by a patient and the nurse must find a way to not only adhere to the ethics of practice, and advocate for the patient, but to be in tune with their own ethical thoughts and feelings. In regards to respect for autonomy, euthanasia can be argued as a good practice. It can be justified from the basis of respect for the individuals autonomy (Quaghebeur, Dierckx de Casterle Gastmans, 2009). Providing care for the patient and respecting their autonomy means respecting the request of euthanasia from the patient, though it may not correlate with the nurses personal feelings of euthanasia, or their ability(physical or mental) to carry out the requested task (Quaghebeur, et al 2009) Professional integrity of nurses can be used to support euthanasia from the standpoint of autonomy as well. It is this integrity that is responsible for fellow humans, therefore having respect for their autonomy. In congruence with this responsibility for fellow humans, euthanasia is now compatible with the integrity of nursing. The nurse with this professional integrity respects the patient autonomy, therefore providing compassionate care and promoting optimal well being of the patient. As as result of this care, euthanasia is now in accordance to the idea of the nursing profession, as human dignity is protected, patient interest is promoted, and the patient is being cared for(White, 1999) In accordance to the moral point of justice, in order to protect the patients interests, euthanasia can be seen as good care for the patient, ethically justified as a form of a good death. It could be argued that it would be not only unjust, but cruel to refuse the request of euthanasia (Quaghebeur, et al 2009). The ethical principle of non -maleficence means to do no harm (Potter and Perry, 2010). However, nurses harm their patients everyday simply by administering treatments such as chemotherapy for a patient with cancer. These treatments are seen as acceptable however, because the benefit is greater than the initial harm(McCabe, 2007). The Hippocratic oath, an oath that is traditionally upheld by all nurses and medical professionals, has proscribed the event of abortion and surgery. Despite the true definition of this oath to do no harm, these practices are allowed because they serve the ability to promote patient well being. Along the same instance of promoting patient well being, a patient may need the nurse to assist them to die when prolonging life is indeed harming the patient. In this situation, death would be a benefit (White, 1999) This brings around the idea of beneficence, the nurse is the patient advocate who must do good, promulgate the best interest of others (Quaghebeur et al 2009). The nurse is very often the first to receive the request of euthanasia from the patient due to the closeness and depth of involvement the nurse has in a persons life. In a study of American nurses, the reasons claimed for having even participated in euthanasia was a feeling of responsibility for their patients welfare, and a way to help relieve the patient of their pain and suffering (De Bal, Gastmas, Dierckx de Casterle, 2008). Indeed, ending pain and suffering can be seen as doing no harm, but bringing about peace and comfort. For instance, the right thing for a nurse to do when confronted by the pain of a patient is to alleviate that pain, because healing is what the activity of nursing is directed at, easing the suffering and restore the sense of well-being to a patient. This is to act morally well, because this act assuag ed the pain of the patient. (McCabe, 2007) Nurses are committed to not only preventing and minimizing the effects of disease and promoting health, but to relieve pain and suffering that can be brought about by these maladies (White, 1999) Several criticisms can be seen going against the idea of euthanasia being a morally good practice because it is based upon respect for the patients autonomy (Quahgebeur et al 2009). It is argued that the nurse who is obliging to advocate for the patient wishing for euthanasia, while respecting the patients autonomy, is not respecting their own autonomy. Respecting a patients autonomy in regards to life, or the lack thereof, is undermining the importance of social community, as dying as a social practice, much as life is a social practice (Quaghebeur et al, 2009) Euthanasia is argued to in fact not administer justice to the autonomy of a patient (Quaghbeur et al 2009). If a patient does indeed receive euthanasia, though it may be respecting their autonomy by carrying out the request, once the patient has passed on, they are no longer able to enjoy that autonomy (Quaghebeur et al 2009). In the literature of nursing ethics, the principle of non-maleficence outright rejects euthanasia, due to the irreversible damage made to the patients life, it is seen as too drastic of an intervention to be even used (Quaghebeur et al 2009). According to the principle of non-maleficence,euthanasia is not considered good ethical nursing practice owing to the sanctity of human life Human life is deserving of respect, despite a growing population and people now living longer than before due to the advances of technology. Each human life is of both equal dignity and sacrosanct(Quaghebeur et al 2009). The American Nurses Association holds the position on this issue that assisting an individual to die is not compatible with the nurses role in society. Non-maleficence means to do no harm and this is the pledge nurses make to society. By assisting the patient in suicide, the trust between the nurse and the patient is destroyed. (ANA 2001) Doing good for the patient doesnt always mean ending their life when they have stated they want to die, as there is a difference between stating the desire to die as opposed to actually having the desire to be killed (Quaghebeur et al 2009). If the nurse wants to do good by the way of the patient, then quality and dignity of life must be examined. A patients interests are never served by fulfilling the request of death, even if the patient believes otherwise. Is it possible to actually judge how worthwhile someones life actually is, that there is a life that is not worth being lived? (Quaghebeur et al 2009). Ethics of desire may outshine the ethics of reason, and with that, a threat of moral relativism disseminating a patients interest determines good ethical nursing practice (McCabe 2007). In a case where preservation of life can no longer be attained, then the nurse will continue to heal through practice of ensuring physical and emotional comfort, support of the patient and their loved ones, assisting the patient to a place of security, comfort and peace (McCabe, 2007). Society places a great deal of trust upon the nursing profession and by engaging in measures to end a patients life, this professional integrity contravenes and undermines this trust that has been placed upon them. (McCabe, 2007) A nurse as an individual will need to clarify their own values, as the implications of euthanasia are enormous. As a nurse, a definitive decision on their position in regards to this issue must be made. All aspects of the issue must be looked at, fully understood, and only then a decision on position should be made. A nurse needs to respect not only a patients autonomy, but their own as well, and need to remain true to their own values as well. Many different controversial issues will be confronted during the career of a nurse, including assisted suicide. The nurse needs to be not only educated on the implications of such actions, but educated in their own opinions, with the ability to think critically about these controversial issues. A nurse will need to be involved in their politics to maintain their emotional integrity when confronted with a situation that may or may not be ethical to them. Within time, there is a greater chance of more and more states passing laws allowing human euthanasia to occur, as well as against, and the the ability to apply the oath to do no harm will be examined again and again. This writer believes that the act of euthanasia in nursing is a subject that needs to be considered very deeply. If the values of nursing ethics include autonomy, beneficence, justice, and non-maleficence, then the concept of euthanasia, in a positive way, reflects all four ethics. A patient who is hurting, and a nurse who continues to prolong a life that is physically demoralizing and painful (indeed causing the patient harm, when a nurse is to do no harm), has a duty to that patient to ease the pain and suffering to the furthest extent possible to the request of the patient. Though it may seem irrelevant to the care of the patient, this writer has always had a firm belief of euthanasia. If a person puts their pet to sleep because the pet is no longer able to live a good quality of life, the owner does right by the pet by euthanizing it, though the pet cannot say in so many words that it is suffering and wants this to be over. A human being has the ability to express what his or her feelings on continuing their life, regardless of the quality, is. To deny a person who is fully capable of making their own decisions, the ability to end a life that will be soon be over and is wrought with pain and suffering, is wrong. To not allow the patient peace and comfort, and relief from pain that a nurse is supposed to give, impedes on the top ethic of medical practice, do no harm. Indeed by not complying with the patients wish of the pain to end, the nurse is doing harm, mentally and physically, and not just with the patient, but with the patients family as well. Though this writer will have to continue to educate herself on the practices that may or may not involve human euthanasia, it is the belief that this is a subject that will be brought up again and again, especially in the critical care settings, where pain, death and dying is at its greatest. Conclusion While there many arguments for and against assisted suicide, the answer to the question of whether it is right or wrong remains ambiguous. One reason for the lack of clear cut answers is that assisted suicide is an ethical issue which is dependent on a persons values, morals, religion, and experiences. In general, the topic of end-of-life decision making is very sensitive and evokes strong emotions and opinions. Instead of debating the issues involved with assisted suicide, this paper merely describes pertinent arguments that have been presented by both sides. There are many nursing implications that are associated with assisted suicide. Among these is the importance for nurses to be aware of their own beliefs about end-of-life care. Self-awareness will prepare nurses for obstacles they will face when dealing with death. Another implication is that nurses need to be cognizant of politics and legal authority. Becoming active in political processes, nurses can work to ensure that they will not be forced into doing procedures that come in direct conflict with their beliefs. In final conclusion, the code of ethics a nurse is to oblige by can come across as a very gray area. There does not seem to be any cut and dry reasoning behind whether the practice of euthanasia is good or bad, or something that a nurse should or should not participate it. The ethics can be construed to fit any need necessary, whether it is in favor of the act of euthanasia, which can be argued that by ending a life one is removing the pain. Or it can be argued that by administration of such lethal drugs to carry out the act, one is indeed harming by bringing about death.
Wednesday, September 4, 2019
Compare And Contrast The Star And The Necklace :: essays research papers
The story â€Å"The Star†, which was written in 1970’s, is trying to say that we need to understand the truth of our fate rather than put on blinders and quit refusing everything else that we don’t want to see. In the story â€Å"The Necklace†written by Guy De Maupassant the woman worked herself to the bone for ten years trying to pay off the debt used to pay for the necklace she lost at the ball. The woman in this story is a poor pretty woman who thought she deserved a better life than one that she already had. The main character in this story is a woman named Louis, the daughter of simple working class man. Both stories include a sub theme of a hope for a better life, in which all men were created equal and all the ugly injustices in the world would cease to exist. But the cold hard fact is that we humans have this innate sense of optimism, which blocks our thinking for reality, because without it we would have no reason for living. In the case of the woman in the story "The necklace" the object being the necklace which she eventually loses and tries to replace. Instead of hiding the truth and facing the music, which was harder, to take than when she lied. The old adage which says," What a tangled web weave when we first start to deceive." We humans can't handle the truth. We think we know what is the truth. What that really is just bullshit. It's arrogance-playing tricks on our minds making us think we are in control of our lives. If we really were in control of our lives then why can't we control every little aspect of it that gives discomfort? Because we can't, because we don't know how, and eventually the truth will show that is we don't what the truth really is. Using the slippery slope logic one can conclude that the two stories are more similar than they are different but because the assignment at hand requires for me to compare and contrast in an illustrative manner then I guess I sho uld start. In the story the Star the setting is on a rocket ship with astronauts and the setting in the necklace is old France in the late 1970's. The Star is a science fiction story while the necklace is an illustrative story.
Tuesday, September 3, 2019
The Tragedy of Child Abuse in America :: Violence Against Children
Child abuse is the intentional infliction of physical, moral, and sexual pain and suffering on a child. It is performed mainly by parents who were maltreated as children themselves. There are many causes for child abuse. In some cases children are mistreated when parents or caretakers have maladaptive responses to stressful situations or feel powerless. Searching for relief, they may hit someone with even less power than they, and these are often children. Other times child abuse is the result of family problems over which the abuser has no control. Alcohol was said to be involved in fourteen percent of the cases of abuse and in eighteen and a half percent of the cases of neglect. â€Å"Religion, residence in the city or country, region of the country, and race are all related to violence in a home.†Approximately eighty percent of the child-abusers were themselves abused as children. A high percentage of abusing parents feel that they are legitimately exercising their parental right. The parents injure their offspring hoping that the child will change a manner or learn a lesson. They take the idea of discipline to a brutal degree. In some cases the parents are simply too young and/or immature to take good care of their children. There is a higher percentage rate of mistreatment in families with mixed religion marriages. Very often it is a recollection of small pressures that finally make a parent explode. It is most likely that the abuser is employed only part-time or is jobless. Retired men and women are the least likely to harm a child. Most of the abusers do not suffer any kind of psychiatric illness. Because children with disabilities create more stress, they are more likely to be abused. Physical violence is more common in poor families, families living under stress or parents who suffered cruelty as children. Types of abuse also vary. The broad picture includes only moral, physical and sexual abuse, while in the narrower picture each of these has its own sub-topics. The kind of abuse varies depending on the age of the victim. Infant and pre-school children are more likely to suffer fractures, burns and bruises. This is called the â€Å"Battered child syndrome†discovered by C. Henry Kempe. Although school aged or adolescent females are more likely to suffer from sexual molestation, there is a recently growing number of sexual abuse of pre-school and male victims. The Tragedy of Child Abuse in America :: Violence Against Children Child abuse is the intentional infliction of physical, moral, and sexual pain and suffering on a child. It is performed mainly by parents who were maltreated as children themselves. There are many causes for child abuse. In some cases children are mistreated when parents or caretakers have maladaptive responses to stressful situations or feel powerless. Searching for relief, they may hit someone with even less power than they, and these are often children. Other times child abuse is the result of family problems over which the abuser has no control. Alcohol was said to be involved in fourteen percent of the cases of abuse and in eighteen and a half percent of the cases of neglect. â€Å"Religion, residence in the city or country, region of the country, and race are all related to violence in a home.†Approximately eighty percent of the child-abusers were themselves abused as children. A high percentage of abusing parents feel that they are legitimately exercising their parental right. The parents injure their offspring hoping that the child will change a manner or learn a lesson. They take the idea of discipline to a brutal degree. In some cases the parents are simply too young and/or immature to take good care of their children. There is a higher percentage rate of mistreatment in families with mixed religion marriages. Very often it is a recollection of small pressures that finally make a parent explode. It is most likely that the abuser is employed only part-time or is jobless. Retired men and women are the least likely to harm a child. Most of the abusers do not suffer any kind of psychiatric illness. Because children with disabilities create more stress, they are more likely to be abused. Physical violence is more common in poor families, families living under stress or parents who suffered cruelty as children. Types of abuse also vary. The broad picture includes only moral, physical and sexual abuse, while in the narrower picture each of these has its own sub-topics. The kind of abuse varies depending on the age of the victim. Infant and pre-school children are more likely to suffer fractures, burns and bruises. This is called the â€Å"Battered child syndrome†discovered by C. Henry Kempe. Although school aged or adolescent females are more likely to suffer from sexual molestation, there is a recently growing number of sexual abuse of pre-school and male victims.
Monday, September 2, 2019
The Importance of an Ant :: Personal Narrative Ants Essays Insects
The Importance of an Ant I gaze carefully. My little red friend scrambles across my keyboard. Amazing, all those limbs and joints bending and stretching in a rhythmic fluidity, tiny feelers waving excitedly. He approaches a friend, and they tap each other in friendly camradrie, perhaps even love. He waves in understanding and he is off again, this time swiftly scampering toward the Collegiate Coupon book sitting on my desk. He surges upwards a few millimeters and slips into the crack between the pages. Okay. So my desk isn’t exactly Walden Pond. The last time I saw leaves change color in here was when my plant died last year. And there certainly are no long lines of wisdom-seekers at my door searching for inspiration. But the ants don’t care. They simply go about their business, whatever it may be. I used to think their existence was pointless. Now I know it is. They spend their lives migrating from the radiator to my computer and back. I have no idea what they could possibly eat in my room, unless they somehow discovered how to eat through the canned kidney beans or the dried pasta stored under my bed. Even their movements have no purpose. I watch in stupefaction as they turn around at least ten times while traveling a mere six inches. Maybe the most pitiful thing is that the ants have no individual identity. â€Å"Oh, that ant! The red one with the three body segments and the six legs. The one that likes to scurry. Why didn’t you say so?†Have you ever seen an ant smile? Have you swapped stories with an ant over a warm cup of cocoa? Do the ants that live by the Great Pyramids or by the Taj Mahal appreciate these wondrous monuments? Do they feel sympathy for the victims at the World Trade Center? No. My little friends just continue to walk around aimlessly. They are born in obscurity and they die in obscurity. Unlike ants, humanity has achieved greatness. We marvel at the intellect of Leonardo da Vinci or the musical genius of Beethoven.
Sunday, September 1, 2019
Lonely Planet Case Study Ch 3 E-Commerce
Lonely Planet Case Study 1. Prepare a report in which you analyze the marketing channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues. I feel that Lonely Planet is one big channel conflict. When they first started the company it wasn’t really an issue. The fact that they have grown so much and integrated themselves into many different markets makes it harder to reduce the channel conflict or cannibalization.There is a certain point, during your expansion processes, which you reach when you dive into as many markets that Lonely Planet has. I feel if they wish to reduce revenue losses due to channel conflict and cannibalization they should slim down certain aspects of their company. As Lonely Planet is currently operating they are selling hard copy books through their website and retail resellers. Along with this they have al so started selling their guides as e-books for the Kindle.This poses the threat of both channel conflict and cannibalization. In order to stay competitive with other guide book company’s they will have to reduce the price of their products. If they don’t do this across the board, they will be undercutting their retail resellers. In order to reduce revenue losses or operational frictions that result from said issues, I feel Lonely Planet could update their revenue model to incorporate all of their products into one. The best option for this is the Advertising-Subscription mixed revenue model.This model would allow Lonely Planet to increase revenue while decreasing channel conflict and cannibalization. By using the subscription based part of the mixed revenue model, they would be charging a subscription fee for both their website services but also their traveler magazine. The subscribers pay the fee and accept a certain level of advertising in the process. By using the a dvertising based part of the mixed revenue model they can increase revenue by selling advertising space in their magazines and on their website.This revenue model makes the most sense for their products. 2. Prepare a list of new products that Lonely Planet might introduce to take advantage of Internet technologies (including wireless technologies for mobile devices) and address customers’ concerns about the timeliness and currency of information in the printed travel guides. Briefly describe any problems that Lonely Planet will face as it introduces these new products. There are several different features that Lonely Planet could pursue with their business to take advantage of new technologies. . Lonely Planet could expand the information sections of their website to incorporate events happening around the world that could entice people to travel to. b. After looking into Lonely Planet’s App on their website and the reviews incorporated with it, I feel they should incr ease funding to their App development to increase functionality, usefulness, and ability to download the App, which tended to be the most griped about issues. c.Lonely planet could expand their e-book aspect to be compatible with all the tablets on the market thus increasing sales. d. Reduce the guides focus from countries to cities in order to make use of limited memory handheld devices Some of the main issues that may arise during the creation of these features include: 1. They will have to increase funding to their App department as stated above 2. They will have to increase their global awareness in order to be in the know about world events 3.They would have to increase the compatibility of their electronic versions of their guides. 4. Converting their current guide layout from country to city would be a cumbersome task as well. 3. Many loyal Lonely Planet customers carry their travel guides (which can be several hundred pages thick) with them as they travel around the world. I n many cases, these customers do not use large portions of the travel guides.Also, Internet access can be a problem for many of these customers while they are traveling. Describe a product(s) that might address this customer concern and also yield additional revenue for Lonely Planet. Your answer here could build on ideas that you developed in your solution to part 2 As aforementioned, Lonely Planet could expand their electronic versions of their guides to increase the portability and ease of use of them.They could also create slimmer more portable and functional printed guides with just the most important portions present. Both of these would be viable replacements for the thick cumbersome guides. This would also address the limited Internet access of their traveling customers, because they would already have the guides downloaded to their device for ease of use. Another avenue I feel that they could pursue is a partnership with all the different airlines to carry their traveler ma gazine on board for reading.It would help them increase revenue by selling in bulk to the airlines, and at the same time increase the product awareness to their primary customer base. One final avenue I feel they could pursue is partnerships with many different App companies to integrate their Apps together to increase the functionality of the Lonely Planet App. Some of the apps that would be relevant to include in conjunction with their own would be an airline ticket, currency converters, destination reviews, and some sort of Voip calling service.
Subscribe to:
Posts (Atom)